Frederick Jace
Whether you want to establish yourself as a thought leader or market products and services, you need more traffic directed to your blog. People will come naturally as you publish high-quality, niche-specific content.
If you add keywords there, search engines will rank them higher. If you add high-quality visuals and infographics, you’ll get more natural backlinks from other credible websites. But there are more things you can do to increase the number of people visiting your blog and becoming regular readers.
We’ll highlight the 3 most prominent methods!
Way #1: Build Links to the Main Page and Certain Articles
Link building is the most fundamental thing when it comes to spreading the word about your blog. There are so many ways to build them that involve negotiation, content creation, research, and analysis.
Here are only some of the techniques you can use:
- Broken links.
Look for anchors on websites where a link to your page would look good. See if it’s broken, which often happens. When you find such a spot, contact the webmaster and ask to substitute it with yours. - Unlinked mentions.
Look for mentions of your topic, article, name, website, etc. without a link. Negotiate to add it there. - Guest posts.
Write small but valuable pieces of content that will make people want to find out more in your blog. Ask other credible bloggers to feature the post with a link on their sources.
If all of this sounds too time-consuming, hire a link building service. A team of specialists will look for the best websites to feature your links on. Some services also have copywriters for guest posts, which is another benefit!
For example, industrialmarketer.com wrote a post about a 100% effective backlink strategy. It’s worth checking out, no matter if you’ve heard about backlinks for the first time today or have been in the niche for a while.
Way #2: Create Social Media Presence
Create accounts on social media!
- Make beautiful Stories on Instagram, engage people with interesting information, and lead them to your blog;
- Go to Facebook, create targeted advertisement strategies. Make sure posts from Insta redirect there as well;
- Go to Twitter and post the most creative parts of your posts there with links to the publications;
- Engage with your audience on all those accounts. Talk to them, answer questions, encourage them to click on the links you add to the bio;
- If you don’t have the time (social media is reeeally time-consuming), hire an SMM specialist that will be in charge of the color palette, scheduled posts, stories-making, etc.
Social media isn’t only a way to raise awareness of your website and get to know your audience. It’s also a way to get more backlinks. You can place one to your latest post or the main page in the bio. Links in Stories will direct users to your content as well.
Of course, this is not the main function of social media for your blog. And there are many more ways to acquire better backlinks; visit this page to find out all of them. But using this approach to get a couple more great linked references is a great idea.
Way #3: Engage with Your Audience
Aside from social media engagement, there must be communication within your blog. If you talk to people only on Instagram, there is no reason for them to visit the website. To be more precise, there’s no sense in spending a long time there. They will click on links, read the posts, and that’s it.
And your goal is to draw more people to the blog, right?
There are 3 steps to make if you want to communicate with the audience:
- Create some sharing buttons.
Don’t add too many different buttons; it will be confusing for the readers. Instead, add just 3. Also, encourage everyone to share the article with their friends if they find it particularly interesting and/or useful. - Ask questions.
There must be a Comments section after every blog post. Throughout the article, ask visitors some questions about the article. Maybe they have something important or interesting to say or even add to your article. - Answer questions.
Read the Comments section carefully and answer questions. Later on, you can hire moderators for that, but at first, it’s important that the author replies to their readers. This creates a great simulation of real one-on-one conversation, which is what many people are looking for.
Use all of these in a complex to achieve the best results. Link-building will achieve a lot of goals alone, but adding active social media accounts and interacting with people inside the blog will keep them interested for a longer time.
Later on, when you create a closed community or a product/service to sell through the blog, there will be hundreds if not thousands of leads willing to buy from you. Why? Because you will build trust in your relationships!
