Every business needs to consider, invest, and use SEO. Search Engine Optimization today is an essential business practice that works to improve your visibility online and the overall quality of your website and digital presence as a whole. There are so many different elements to a great SEO strategy, and with so many experts out there, you can get great results to suit your business niche.
While you can, of course, go through and learn the latest SEO best practices, invest in the tools, conduct the audit, and monitor your efforts, this is a lot of time, a lot of effort, and comes with a lot of room for error. Don’t mess about with your SEO and digital presence, and get the experts in on day one to help guide you through your SEO efforts. There are general experts, local experts like YEAH! Local is for Atlanta businesses and even niche experts that understand your small and specific business type.
To get the best results, of course, you will want to follow this guide so that you can get the absolute most out of your SEO investment:
Know Your Niche
Knowing your niche is a great place to start for any SEO investment. Though SEO experts know the ins and outs of SEO and what the latest best practice suggestions are, they cannot know every niche or business type. Clearly defining your niche and even providing essential information you need them to work around (from standards to even regulations on what you can and cannot say) will immediately improve your experience and results.
Know Your Audience
SEO works to increase your visibility on search engines for relevant search results. A strong keyword strategy is, therefore, a very important element in kickstarting your SEO strategy. The best way to have a winning audience is to know your audience, know what stage of the buying process they will be in for each page or post you create, and most of all, what language they use.
A good example is in the slight variance between UK and US spellings, phrases, and colloquialisms. If you sell clothing, you don’t want to rank on “jumper” when you only sell to American customers. Instead, you will want to use “sweater” and other US-specific phrases that will ensure your main target is your audience.
Know Your Competition
Your competition is not every business in the same niche as you. Your competition is who is dominating the results, especially on very specific, niche, and local searches. Knowing your competition can help immensely when it comes to improving and updating both your SEO and content strategies.
Improve Your Content Strategy
Content is king when it comes to SEO and to marketing. You want to be able to capture the attention of your customers at every stage of the buying cycle. This means you need content that answers the question they have when they go to Google. From buying guides to how-to guides to video demonstrations and more content, especially content that is optimized for search engines, is going to drastically change your business.