Businesses are defendant on ideas, more than investment and of course, without market demand, no business can take off. You can have the most amazing and transformative idea but without marketing it right you cannot get to the right audience neither can you expand your business. Most businesses start small and grow with time, though the growth largely depends on how well the service/product is received in the market.
Therefore, to help business owners, especially the ones who cannot afford to hire a marketing agency or full-time resource. Marketing is oxygen for most businesses and that’s how they have survived. Contrary to it, we see established brands marketing as aggressively and effectively as any business does while launching. Ever wondered why? Because they want to stay in front of their target audience and on top of their minds. How many times you see an ad on your newsfeed or billboard and buy from them? But we can recall the times we needed something and we instantly went to those ads or the names we saw.
Conventional marketing is significantly expensive as compared to digital and other unconventional marketing tactics. In this article, we will be sharing the ones we encourage all and predominantly small, medium, solopreneurs, home-based businesses to consider. We are certain, you must have been following some or all of this, so in that case, this checklist will serve as a validation and a gentle nudge towards encouragement. So, keep doing, or let’s get started after reading this:
- Use the top listing services
Register your business with Google Places to make it appear on Google searches and also on Google Maps. Registering your business may require filling the form and entering your information. As a final point, you will have to confirm your identity through phone number and/or email confirmation. You can also prefer Yahoo and Bing search engines because these are also well-known databases for businesses after Google. Bing search engine is a product from Microsoft. It also allows you to set up and use it for your business. Spare a few minutes and register your business free of cost online in directories. This would vary based on your location, Quora, Reddit, Yelp, Craigslist, yellow pages, etc. to begin with and an example of the kind of lists you need.
- Using the power of Social media
Social media has become a crucial tool for marketing your business services and products to the online market. You can prefer using social media platforms as an investment towards meeting your business goals in the future. The preferable marketing ways through social media platforms are Facebook Ads, direct communication through Twitter, and making networks on LinkedIn. All you need is to create a professional profile to demonstrate your business. You can link your WhatsApp business, website, or use messenger for customer support. Moreover, you don’t need to be on all social networking sites – 2 o 3 are fine. However, they should be active.
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- Blogging & Website
If you want to make your business look unique and stand out from others, blogging is the best option. You can hook many customers by creating an attractive and SEO-optimized blog for your business. You have to hire an expert web developer and a content writer to create the blog. Just make sure to keep the blog up-to-date to keep up with the competition in the market. Consider investing in an official website, this is your online shop and proof.
- Using Press Releases
Whenever your business achieves a goal, show it to the world through press releases. It is an old but powerful medium for marketing your business and hooks more people in less time. Search for the best websites that you can use for marketing your business.
- Joining an Online Community
You’ll find people communicating on almost everything on the internet. Identify the people who are interested in your services and stay in touch with them. The first step is to sign up for a forum and post about your business. But make sure to stay active in the communication to have a positive impact on your targeted audience.