Frederick Jace
Magento is an open source e-commerce platform known for its wide range of customization options. The Ecommerce website cost is relatively more expensive than some of the simpler platforms where IT, coding and design skills are not particularly important. Since its inception in 2008, it has become one of the best ways to open an online store quickly, cheaply and efficiently.
In the following lines, we will cover some of the main benefits of Magento:
- its SEO-friendly features,
- its optimal scalability,
- its marketing and advertising tools
- its compatibility with mobile phones and tablets.
Starting with a simple and functional store, new functionality can be implemented in Magento. Magento Development Services by Elogic offers unique solutions that are successful in the market. The high scalability of this platform has little to offer WooCommerce and other competitors. Its web architecture relies on PHP code, so it is very easy to add new features to suit your e-commerce needs. Magento has different versions besides a dedicated online store solution: Magento Commerce. This product has the most requested functions and features in e-commerce.
SEO
This is one of the most interesting benefits of Magento when you consider the importance of organic traffic from search engines like Google, Bing or Yahoo!
Magento web architecture is characterized by SEO optimization. It also brings together various features and tools to improve this section in:
- categories;
- landing pages;
- product descriptions.
For example, you can edit the URL structure or image meta descriptions. On the other hand, it is compatible with Yoast SEO and other external search engine positioning tools.
Control
When managing your store is challenging, managing two or three at the same time may not be possible – but not for Magento customers! This platform is prepared for easy management of multiple branches through one CMS with an intuitive user interface. While most startups do not attach importance to this feature, it can be useful for them in the long run. To get a scalable and secure Magento store that can be integrated over different platforms visit: https://www.rvsmedia.co.uk/
For example, e-commerce can outperform a competitor and, instead of absorbing it, maintain its structure and autonomy, but manage both branches through the same CMS.
Powerful marketing tools
But among the advantages of Magento, the marketing and promotion tools are also pleasantly surprising. This open source platform brings together a number of very interesting features:
- email marketing tool,
- the ability to manage mailing lists,
- flexible coupons, creating landing pages for SEM campaigns, and so on.
Magento understands the importance of cybersecurity in e-commerce. Therefore, they have their own section (magento.com/security) intended for users, developers and professionals in general. com / security) intended for users, developers and professionals in general.
Magento developers have taken care of keeping their platform up to date. So much so that new security updates and fixes are released every month.
Mobile responsiveness
Believe it or not, mobile commerce will continue to grow in the coming years, so adapting online stores to mobile traffic was not an option: it will be a necessity. More than 50% of e-commerce sales ($ 4.058 billion) in 2020 will come from mobile, according to eMarketer. At Magento, they understand the importance of the mobile consumer and therefore their web design is compatible with mobile phones and tablets. In addition, Magento customers can purchase extensions to enhance their customers’ mobile experience.
And there are many Magento advantages that make this platform a reliable ally for economic success! If you are thinking of starting your own online store and are unsure of which software to choose, Magento might be your best bet. However, it is best to compare their various features with:
- WooCommerce,
- Shopify,
- BigCommerce and other alternatives.
The entrepreneurial adventure in e-commerce is fraught with hurdles and difficulties. It is important to build a solid foundation. And that’s why choosing an e-commerce platform shouldn’t be taken lightly.
