10 SEO Tools and Resources Every Marketer Should Know About

In the fast-paced digital landscape, search engine optimisation (SEO) is critical in determining the online success of businesses and websites. To thrive in the competitive online world, marketers need to leverage powerful SEO tools and resources that help them optimise their websites, analyse data, and stay ahead of the competition.

Take a look at these 10 essential SEO tools and resources that professional marketers in Geelong use. If you are new to this industry, consider trying these well.

1. Google Analytics

Google Analytics remains an indispensable tool for marketers and website owners alike. It offers rich data and insights into website traffic, user behaviour, and conversions.

Marketers can track the performance of their SEO campaigns, identify high-performing content, and uncover potential areas of improvement. The tool’s comprehensive reports enable marketers to make data-driven decisions and refine their SEO strategies in Geelong.

2. Google Search Console

Another invaluable resource from Google is the Google Search Console. It allows marketers to monitor how Google crawls and indexes their websites, identify indexing issues and analyse organic search traffic.

The tool also provides crucial information about the most popular search queries that lead users to the site, helping marketers optimise their content and keywords accordingly.

3. SEMrush

SEMrush is a versatile SEO tool that provides marketers with a comprehensive suite of functionalities. It offers in-depth keyword research, competitor analysis, rank tracking, and backlink analysis.

With its wealth of data and insights, SEMrush empowers marketers to make informed decisions, optimise their SEO strategies, and stay ahead in the competitive online landscape.

4. Moz

Moz is a renowned SEO tool that offers marketers and website owners valuable resources. Its domain authority metric predicts a website’s ranking potential.

At the same time, the suite of SEO tools includes keyword research, site auditing, and rank tracking. Moz’s Link Explorer provides insights into backlink profiles, aiding marketers in refining their link-building strategies.

With Moz, marketers can gain crucial data to enhance their SEO efforts and improve their website’s search engine visibility.

5. Ahrefs

Ahrefs is a comprehensive SEO tool known for its robust backlink analysis capabilities. It empowers marketers to track backlinks, conduct competitor analysis, and discover link-building opportunities.

The tool provides accurate search volume data and keyword insights to optimise content strategies. With Ahrefs, marketers gain valuable information to improve their website’s search rankings and drive organic traffic, making it an essential resource in their SEO toolkit.

6. Yoast SEO

For marketers using WordPress, Yoast SEO is an essential plugin. This user-friendly tool assists in optimising content for specific keywords, improving meta descriptions, and generating XML sitemaps. Yoast SEO provides real-time content analysis, guiding marketers to create SEO-friendly blog posts and pages.

7. Screaming Frog

Screaming Frog is a powerful desktop application for website crawling and technical SEO analysis. It allows marketers to audit websites by crawling URLs and analysing key on-page elements, such as page titles, meta descriptions, headings, and broken links.

The tool provides comprehensive reports, making identifying technical problems that may affect a website’s search engine rankings and user experience easier. Besides, marketers can also use Screaming Frog to analyse XML sitemaps and robots.txt files, ensuring proper indexing and crawling by search engines.

Overall, Screaming Frog is a valuable resource for conducting website audits and optimising technical aspects of SEO.

8. Ubersuggest

Ubersuggest is another popular and user-friendly SEO tool in geelong marketers’ arsenal. It offers valuable keyword research and content ideas. With its simple interface, users can enter a keyword and receive a comprehensive list of related keywords, search volume data and keyword difficulty scores.

This resource is particularly useful for marketers on a budget, as it provides basic yet essential insights to kickstart their SEO efforts. Ubersuggest also aids in discovering content ideas by suggesting popular questions related to the entered keyword.

9. Google Trends

Google Trends is a supremely useful and free tool that allows marketers to explore the popularity of search queries over time. Users can see how interest in those topics has evolved by entering specific keywords and identifying seasonal or long-term trends.

This resource helps marketers stay up-to-date with the latest search trends and user behaviour, enabling them to tailor their content and SEO strategies accordingly.

Additionally, Google Trends aids in identifying emerging topics and relevant keywords, providing valuable insights for creating timely and engaging content.

10. Answer the Public

Answer the Public is a unique and insightful keyword research tool that provides marketers with a visual representation of the questions and phrases users commonly search for on the internet.

By entering a specific keyword, marketers can access a vast array of queries related to that keyword. This resource helps marketers understand the intentions and needs of their target users, enabling them to create relevant and valuable content that directly addresses users’ queries.

Overall, Answer the Public is an indispensable tool for content creation, SEO optimisation, and gaining a deeper understanding of the topics and questions that matter most to potential customers.


In today’s highly competitive online world, leveraging the right SEO tools and resources can significantly impact a marketer’s success. The above ten tools and resources cater to various aspects of SEO, including keyword research, website analysis, backlink tracking, and content optimisation.

Incorporating these essential tools into their digital marketing arsenal, marketers can enhance their SEO strategies, drive organic traffic, and achieve sustainable business and website growth.

Lastly, you must work with an experienced professional to tap into the real potential of SEO. Make My Website is one of the leading companies that offer SEO and web design in Brisbane. Reach out to them if you are serious about SEO.

Written by Frederick Jace

A passionate Blogger and a Full time Tech writer. SEO and Content Writer Expert since 2015.

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