I’m sure you’ve heard the phrase “audience is everything.” It’s true. The audience on your Instagram account will determine how successful it becomes. With a large enough engaged audience, you’ll be able to grow and build your brand into something greater than what you could have imagined. So why are there so many users struggling with this?
Don’t worry. We’re here to help! In this blog post, we’ll go over ten ways to get a more engaged audience on Instagram.
Start with a goal –
Start your account with a clear goal in mind. What do you want to accomplish? Try and be as specific as possible. This will help you focus on the right content so that people who align themselves with what you’re doing and find you more easily. Answer simple questions like ‘What do you want to achieve through this account’?, ‘Who will be your target audience?’, ‘What type of content you want to share with this audience?’, and several other questions.
Create perfect content –
You have to create content that is worthy of being shared. Put in the time and effort needed to make your posts look as good as possible so people will want to share them with their own followers. Make sure you aren’t adding any wrong visuals or words that are unsuitable for your target audience or your business. Having clear and crisp content will help gain an organic and relevant audience.
Make it easy for them –
Make sure you provide an experience that feels seamless and enjoyable for those who follow you on Instagram. When they can’t access what they need, all they’re going to do is abandon the ship and start following someone else. Be courteous by asking if there’s anything specific he or she needs from you before unfollowing your account. This also goes back to having a clear goal; know how best to help them achieve this goal!
Share other accounts’ work –
Share others’ images within the community, especially on your account, and be sure to tag them when possible. When you are tagged on others’ posts, go ahead and give it a like or comment. Sharing and appreciating efforts on Instagram goes a long way in building an engaged audience.
Join groups –
Find other Instagram accounts that fit the same niche as yours in order of size so that your followers can follow similar people if they wish to do so. With this strategy, you’ll find more success with sharing content from these users because of how many followers they have combined together! The bigger the number is for potential shares equals the larger audience growth for both parties involved!
Leverage hashtags –
Hashtags act as tags which makes it easier for those who search through them. Use hashtags accordingly by searching through what might seem relevant or popular within your industry and using some of those. Make sure to limit yourself with hashtags, as you can become spammy and annoying if you use too many!
Follow, unfollow –
This is a tactic that some might consider old-fashioned, but it’s worth mentioning anyway. When someone follows your account, make sure to follow them back, or they’ll most likely not return the gesture in any way. If you’re doing this manually on Instagram, keep track of who has followed so far and start following people based on their follower counts. Doing this will help an even distribution throughout all of your followers; while keeping in mind that there are reasons why one person may have more than another (such as having had work done).
Create quality content –
You need high-quality images to do well with this strategy. Additionally, you will need to be creative with your feed, such as using a specific color theme, pattern, or puzzle feed to stand unique on the platform.
Add a link to your website –
People will need to be able to find you again after they have followed, so make sure that you post an Instagram bio with your site in it. If not, then include the URL on every account profile and also add it as the first hashtag for all of these posts. This way, people from different accounts will discover your profile and engage with the content if it offers them valuable information.
Boost engagement with paid services –
There are a number of paid services that will help you boost your engagement on Instagram. “Engagement” can be through comments or likes, and the idea is to get more people involved in your posts, so they want to see what happens next even if it’s not related to their interests. You can find more about the Instagram service that helps in improving your engagement and get one that suits your requirements.
In summary, these are the top tips we recommend when it comes to getting an engaged audience on Instagram. Finally, remember that patience is key, so give it some time and see what happens.