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When the topic of conversion contains the word “Digital”, then cynicism revolves around the entire discussion. However, if you look at the facts relating to facial biometrics recognition, you would realize that skepticism is not justified. From the previous year, the COVID-19 pandemic has kept people behind closed doors. Resultantly, all the business operations are being carried out digitally. Therefore, when it comes to organizations looking to conduct the AML/KYC process digitally, they are faced with an arduous task. For them, ensuring the security, reliability, and privacy of the digital process to the customers is risky. Thus, this need is efficiently addressed by biometric facial recognition systems.
What is Biometric Facial Recognition?
A biometric facial recognition system is an AI-assisted solution that detects and verifies the biometric data of the face of customers. In this process, the biometric facial data i.e, spots, lines, marks, etc are readily identified by the system. Here, the face of the customer in front of the camera is compared with the image on their government-issued ID document. Hence, criminal advances aimed at fooling the business are quelled right at the start. These fraudulent attempts include replay attacks, deep fakes, 3D face masks, etc.
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Biometric Authentication: Looking at the History
Previously, facial biometric recognition was seen only in science fiction literature and TV shows. With time, it has not only become an essential identity authentication tool but also a technological revolution. In retrospect, the evolution of face recognition technology started more than 50 years ago when a group of innovators created a device able to recognize the vertical and horizontal coordinates of a face. Moreover, the coordinates could be saved on a database. From then onwards, facial recognition systems followed a rising trend. With recent solutions, facial data can be validated in real-time and with an accuracy rate of up to 98.5%.
Benefits of a Biometric Recognition System
Employing online facial recognition services has many advantages, and many businesses can benefit from them. Some of the advantages are outlined below:
Non-Transferable
Unlike PINs and passwords, facial data can’t be guessed. It is a common practice that users use the same credentials for multiple accounts. This opens up space for password theft. Moreover, access to passwords is also acquired through phishing attacks. However, biometric facial data is unique which means it cannot be replicated or stolen.
Spoof-Proof
Identity documents can be stolen or forged but not the facial biometrics information. It is almost impossible for two people to have identical facial structures. Moreover, replication of facial features can be readily detected by the biometric facial recognition system.
Enhanced Security
Facial recognition systems provide higher privacy and security as compared to the conventional Identity verification processes. It can also be integrated to provide an additional security layer to the KBA process.
Swift Onboarding
In remote ID verification, the user has to provide their data and then get it verified by uploading ID documents. The whole process just takes a few moments to complete. Surely, the same cannot be said for the conventional verification process.
Liveness Detection
The AI-based face identifier systems are equipped to check the liveness presence of a user. When the facial biometric data is scanned by AI-based models, liveness is validated.
Enhanced User Experience
Providing a smooth and convenient experience to the customers is crucial for business growth. When customers are able to complete the verification process with just their smartphone camera, then it increases their satisfaction level.
In Consolidation
The afore-mentioned benefits of biometric facial recognition systems readily quell any simmering fears that one may have about digital identity verification. The question on whether to use face recognition for online ID verification or not, can be concluded in a single counter-question that is – why not? Surely, there are not many concrete arguments against the use of biometric verification. Moreover, to consolidate the point, it should be noted that employing face recognition systems ensures the compliance of organizations with AML/KYC procedures. Furthermore, through biometric verification, businesses experience a significant increase in the number of users onboarded.
