The internet is a thriving marketplace for art buyers. There are plenty of opportunities out there to get your work noticed and sell it simultaneously using the internet. Still, not all art websites use the right tactics to ensure that their website connects with the right buyers.
So, how can you get ahead and increase your exposure and sales? Here are a few tips to help you get started.
Ensure Your Website Is Linked Correctly
One of the most important things you can do for your website is to ensure that all of your links are working correctly. Broken links look unprofessional, but they can also prevent browsers from being able to navigate your website perfectly.
In addition, make sure that all of your links are linking to the correct pages. For example, if you’re selling prints on your website, ensure that the link for buying goes to the page with information about the photographs, not the homepage. While this might seem simple, you’d be surprised at how many art websites have links to the wrong page or broken.
Organize Your Headers and Navigation
While you might want to make a separate page for every piece of artwork, it doesn’t mean displaying each on your main header. An overcrowded or hard-to-understand title can drive potential buyers away from your website before seeing your art.
Instead, try to keep your header organized and straightforward. For example, if you have a lot of different series or collections, consider making a separate page for each one with thumbnails of the artwork. This structure will make it easier for potential buyers to navigate your website and find the artwork they’re interested in purchasing.
Optimize Your Site Speed
Did you know that 53% of people abandon websites if they take longer than three seconds to load? Therefore, iif you have a slow website, you’re less likely to have customers who will wait to learn more about what you have to offer.
Your website speed is a critical part of your overall site experience. It affects how long it takes for your pages to load, but it can also impact your search engine rankings. Google has stated that site speed is a factor in their algorithm, so make sure you’re doing everything you can to optimize yours, such as:
- Removing unnecessarily large images or compacting them to a smaller size
- Eliminate any unnecessary fonts
- Improving your server response time
- Investing in a quality hosting plan
By ensuring that your website speed is up to par, you can improve your customer experience and search engine ranking, leading to more traffic and sales.
Use A Responsive Web Design
Did you know that 73.1% of web designers believe that a non-responsive design is a top reason visitors leave a website? Conversely, a responsive web design is a key to keeping your website looking great on all devices, from desktop computers to mobile phones. So whether you run a museum or a photographer, you need to ensure that your website is visible on any device.
It is essential to have a responsive website for aesthetic reasons, but it’s also crucial from a business standpoint. For example, with more and more people using their phones to browse the internet, your website must be able to adapt to all screen sizes. If it doesn’t, you could be missing out on many potential customers.
Include Clear Calls-To-Action
Your website should have a clear purpose, and that purpose should be easy for visitors to understand. Digital Authority Partners said that one way to do this is by including calls-to-action (CTAs) throughout your website. CTAs are simple phrases or buttons that encourage visitors to take a specific action, such as purchasing a print or signing up for your mailing list.
Using clear and concise CTAs makes it easy for visitors to know what you want them to do. This motion will help increase your conversion rate, but it will also make your website more user-friendly.
Keep Your Content To A Minimum
When a potential customer visits your website, you only have a few seconds to capture their attention and convince them to stay. Therefore, you don’t want to overload them with too much information at once.
Instead, keep your content to a minimum and focus on the most important things. As a result, this will make it easier for visitors to scan your website and learn more about what you have to offer. Of course, you can always include more details on individual pages or in separate blog posts.
Add Antivirus Software
If you’re selling products or services on your website, it’s essential to install anti-virus software. Therefore, it will help protect your customers’ information and ensure that their transactions are safe and secure.
There are a lot of different antivirus programs out there, so make sure to do your research and find one that will work best for your website. By keeping your customers’ information safe, you can build trust and encourage them to return in the future. Plus, it will ensure that any antivirus software won’t flag your website.
Conduct Keyword Research
One of the best ways to improve your website’s search engine ranking is by conducting keyword research. First, identify the keywords people are likely to use when searching for your products or services.
Once you know which keywords to target, you can include them throughout your website. As a result, this will help improve your site’s visibility and ensure that you’re reaching your target audience.
Produce Valuable Content
Last but not least, content is king. For example, suppose you want to improve your website’s ranking. In that case, you need to produce high-quality, valuable content that people will want to read.
This content can take many forms, such as blog posts, infographics, videos, etc. Of course, you’ll keep visitors coming back for more by providing valuable and exciting content. Still, you’ll also help improve your website’s ranking.
For example, if you sell custom dog portraits, why not explain your work process in a blog post? This technique will improve your SEO, but it will also give potential customers a better understanding of what you offer.
To make your website as successful as possible, you need to ensure that it’s well-optimized for users and search engines. By following the tips in this article, you can improve your website speed, design, and content while also increasing your conversion rate. So don’t wait any longer – get started optimizing your website today!