How much does it cost to put out a press release? If you’re interested in having a press release written on behalf of your business, you might be asking yourself that very question right now.
The answer to it is…it all depends! Your press release cost is going to be based on a bunch of different factors.
Regardless of how much you’re asked to pay for a press release, you’re going to find that the answer to the question, “Are press releases worth the cost?”, will almost always be “yes!” Press releases can be very effective when used as marketing tools.
But even still, you should always learn about the factors that are going to have an impact on press release pricing. It’ll help you determine if you definitely want to go through with it.
Check out the factors that will affect your press release price below.
Who You Hire to Put Together Your Press Release
When you decide that you’re going to put together a press release, you should be able to find lots of people willing to help you out with it. You can hire everyone from a freelance writer to a marketing company to create a press release for you.
Ideally, you should look for an individual or a company that has a lot of experience when it comes to putting together press releases like yours. You should also look for an individual or company that has a wide distribution network within your specific niche.
But at the same time, you should keep your press release cost in the back of your mind at all times. You should see what a handful of individuals and companies will charge you for their press release writing and press release distribution services before agreeing to work with one over all the rest.
What You Want to Include in Your Press Release
No matter who you hire to put together a press release for you, they’re going to kickstart the writing process by sitting down with you to talk about what you want to see in your press release when it’s finished.
In some cases, you might want to provide them with all the information that you want to be put into your press release. But in other instances, you might want to rely on them to go and get quotes and other info for your press release.
The more you ask someone to do when writing your press release, the more they’re going to charge you for it. It’s why you should have some general idea of what you need done so that you can get accurate prices from different individuals and companies.
How Long You Need Your Press Release to Be
Is your press release going to be relatively short and to the point? Or is it going to include a lot of information that’s going to need to be weaved together seamlessly?
This is yet another thing that’s going to play a big part in how much you have to pay for a press release. You might be able to get away with paying next to nothing for a short press release. But a press release that is long and involved is going to be a much different story.
You should always try to keep your press releases on the shorter side whenever possible to avoid losing people’s attention. But there are some that are going to be a little lengthier, which is going to increase your press release cost in the end.
How Soon You Need Your Press Release Finished
Oftentimes, you’re going to need a press release put together pronto. You’re going to want to get a piece of news about your company out into the world as soon as you can, and you won’t have any time to wait around for a press release to be finished.
It’s possible for a press release writer to crank one out in a short period of time. But if you need a press release in a huge hurry, you can probably expect to pay more than usual for it.
You should always try to plan ahead whenever you need press releases written. If you can give a writer some time to get it done, they might be more willing to extend a better press release price to you.
Where You Need Your Press Release Distributed
As we alluded to earlier, you’re not just going to need an individual or company to write a press release for you. You’re also going to need them to handle press release distribution most of the time.
And if you need your press release sent out to a large number of press contacts, that’s usually going to cost you a pretty penny. You’re going to be paying to get your press release in front of more sets of eyes.
Fortunately, it’ll almost always be well worth it. These case studies should give you some indication of what a successful press release distribution plan can do for you.
How Often You Plan to Put Out Future Press Releases
Are you going to need to have more press releases written in the future? If you are, that could work to your benefit if you play your cards right.
When you let an individual or company know that you want them to start writing all your press releases from now on, they might be open to working out a better deal for you. It would be worth bringing it up if you know that you’re going to need more than one press release put together in the future.
Find Out What Your Press Release Cost Will Be Today
As you can see, there are lots of things that could impact the price that you’ll pay for a press release. You should consider each of them when you’re trying to figure out what your press release cost will be.
You’ll then be able to decide if press releases will fit into your budget. You should try to find some money to set aside for them so that you can start putting them to the test and seeing how well that they can work for your business.
Get more practical business-related advice by reading through the other articles on our blog.