TikTok has been one of the most popular social media apps for quite some time now. Its use has skyrocketed in the last few years and the platform now has over a billion users worldwide each month. It started out with mostly gen Z as users, but nowadays a lot of Millenials and people from gen X have discovered the potential of this platform. It’s safe to say that you can reach quite some people if you are a content creator on TikTok. But how do you make your content stand out? There are a lot of people that create videos on a daily basis and the competition for the ‘For You’ page is tough. We will give you some useful tips to improve your TikTok videos and your views.
Upload high-quality content
To really build an audience on TikTok, you need to post regularly. But don’t post just anything for the sake of it. You want to invest time and effort in every single post that you make. The competition on the app is fierce and you have to step it up if you want to compete. Get inspired by other users in your niche or use a content calendar to get and lock in ideas.
Find your niche
There are quite a lot of specific groups active on TikTok. We call these groups based on common interest ‘niches’. It is important to find your specific niche on social media to interact and create content for your target audience. To reach a big audience and to grow quickly, the niches of dancing, cooking, crafting, lip-syncing, fashion and fitness are very popular. But even if you have a more specific target audience, you can still build a loyal audience. #booktok, #neurodivergent, and #medievaltiktok are quite specific niches, but they are very popular and well-liked among followers.
Just like on any other social media platform, hashtags are important on TikTok. It makes your content easier to find and easier to recognize and categorize for TikTok. Make sure you familiarize yourself with commonly used hashtags in your niche and use them whenever you can. Also, don’t be shy to hop on any trend that comes along. TikTok is a platform for quick and booming trends that develop almost overnight. If you anticipate quickly, you can really catch momentum.
Use a selfie clip-on ring light
If you want to create the best possible videos whenever or wherever you go, you need to make sure you have proper lighting. Nothing turns off a viewer more than a poorly lit video. It can even make you look like an amateur. Luckily, all your lighting problems are solved from now on. You can simply use a selfie clip-on ring light for the best possible light at any given moment. This ring light is made up of LEDs. You simply clip it onto your phone, around the camera, and it instantly gives off excellent lighting. You can adjust the brightness to your liking and you will always have great lighting for selfies, pictures, and videos.
Keep videos short
You have the possibility to create quite lengthy videos on TikTok, but this is not always recommended. Metrics really matter on TikTok and research shows that videos that are 10 to 15 seconds long have the most success on the platform. People watch them more often and actually watch them to completion. Don’t follow this advice blindly, though. If you have quality content that is longer than 15 seconds, don’t be afraid to use it. But make sure you are aware of the interests and the attention span of your followers.