Landing pages are an important element of converting visitors to buyers on your website. You’ll struggle to lead consumers through the sales funnel till they make a purchase if you don’t have them. Landing pages assist you in doing this by pushing your visitors to take the following action:
- Become aware of your brand
- Convert into leads
- Buy your products or services
Industry Standards and Guidelines for Landing Pages
You must be familiar with best practises and execute them in order for your landing page to be effective. Let’s talk about some of those recommended practises and look at some instances in this section.
1. Write a headline that is useful.
The title is the first thing that visitors to your website will see. They won’t bother reading the remainder of your landing page if it doesn’t speak to them. That implies you may say your goodbyes to them doing the action you want.
As a result, your title should be short and catchy.
2. Include images or videos in your content
Pictures are one approach to draw people’s attention to your website. Choose an image that complements the offer and the language on the page.
The landing page’s purpose is to entice visitors to try out Sendinblue’s sales and marketing software. “Take a free test drive,” says the call to action. The picture is animated, as the automobile morphs into a flying vehicle and takes off as you watch. This is in accordance with the landing page’s heading, “Prepare for flight.”
3. Make sure your landing page is quick to load.
Many individuals overlook or dismiss the significance of page speed, or how quickly a website loads. However, it’s a measure you can’t afford to overlook.
The time it takes for the browser to receive the first byte of data after receiving a request (such as a user clicking a link) is measured in time to first byte (TTFB). TTFB is measured in milliseconds, therefore even a little improvement can have a significant impact. Slow page speeds may cost a small firm up to $125,000 per year, according to Just Add Content. This is because if a site takes longer than three seconds to load, 40% of users will abandon it.
Here are five fast strategies to improve the speed of your landing page:
- When it comes to photos, be sure you use the proper format. Complex pictures, such as photographs, should be saved in JPEG format, but basic images with few colours, such as logos, should be saved in PNG format.
- Use a plugin like WP-smush to compress your photos.
- Remove any unnecessary plugins, themes, or widgets. Everything you download takes up space on your computer and slows down your website. Get rid of whatever you’re not utilising. Streamline your website by just using the plugins that you truly require.
- Your hosting package should be upgraded. If you’ve done everything you can to enhance page performance but your landing page remains slow, your hosting package may no longer be sufficient. While SEO-friendly hosting may appear to be more expensive at first, it will pay off in the long term.