A Quick Guide to Marketing for Lawyers

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Over 50% of marketers spend half or more of their budgets on lead generation. As a law firm, you need to use marketing for lawyers to reach new clients. Otherwise, competing firms will acquire those leads instead. 

Here are a few tips you can use for effective marketing for lawyers. With these marketing tips, you can reach new clients without blowing your budget. Read on to develop your marketing strategy today. 

Know Your Clients

Before using the rest of these marketing tips, define your target audience. Know your customers based on demographic, psychographic, and keyword research. Group clients into buyer personas based on:

  • Age
  • Gender
  • Location
  • Marital status
  • Legal needs
  • Buying behaviors
  • Interests
  • Online behaviors
  • Education
  • Career
  • Salary

Segmenting your target audience will allow you to create personalized content that appeals to each group’s needs and concerns. For example, perhaps your law firm takes on divorce cases and personal injury claims. Each client will expect different content and marketing messages based on their needs. 

Update Your Website

Before developing your law firm marketing strategy, update your website. Your website will help you acquire leads. It will also help prospective clients learn about your firm and legal services. 

Make sure your site is fast, user-friendly, secure, and mobile-optimized. Add more than one lead generating (such as a form) to your site. 

Create Content

Create engaging, relevant content that speaks to your target audience. Use your keyword research to determine what topics to cover. Diversify your post formats using:

  • Blogs
  • eBooks
  • Polls
  • Quizzes
  • Videos
  • Webinars
  • Infographics

Add a call to action at the end of each post to convert readers into forms. Link the call to action to your contact us form to generate more leads. 


Search engine marketing (SEM) can boost your online visibility.

Start using search engine optimization (SEO) to optimize your blog content for relevant searches. Claim and optimize your Google Business listing and ask clients to share their reviews on your profile. 

Use paid advertising through Google and Facebook ads to generate brand awareness and website traffic. These SEM strategies can help you generate leads. You can also find legal case leads here.

Stay Social

Share your blog content on social media to generate more website traffic. Engage potential clients in real-time using live videos and interactive content (like polls and quizzes).

Consider sharing client testimonials on social media, too. Testimonials can encourage future clients to trust your law firm. Create a dedicated landing page for testimonials on your website as well. 

Grow Your Practice With Marketing for Lawyers

Using marketing for lawyers is an effective way to generate leads and book more cases. Use these tips to start developing your marketing strategy. Make adjustments as you gather data to boost your ROI.

With a strong marketing plan, you can grow your practice in no time.

Searching for more tips? You’ve come to the right blog.

Check out our latest articles today for more advice. 

Written by Patricia

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