Technology plays a crucial role in streamlining and accelerating service delivery. Like all businesses, the hospitality and hotel management sector also relies on technology to upgrade its infrastructure and meet the clients’ expectations.
Since no hotel can run and sustain its business successfully without guests, the hospitality industry is considering shaping guest experiences based on technology.
Many hotels aim to fulfill clients’ demands by leveraging technology and digital devices. With that said, here are the seven ways technology can help upgrade the guest experience.
Smart System Maintenance
With the help of modern software and digital tools, it has become possible to predict and resolve maintenance issues before they become worse.
IoT devices allow predictive maintenance by using sensory data. They alert the system to fix hazardous problems and save the rental facility from high costs and time.
For instance, it can cost you around $840 to fix a leaky toilet per year. By installing IoT-based water meters, you can easily get hold of the consumption patterns of your facility.
Any change in data can alert you to identify the area where leakage exists.
Similarly, you can also schedule and monitor daily operations such as housekeeping, cleaning, and laundry.
Using vacation rental software will help improve the customers’ experience and enhance the quality of your services.
Smart Energy Management
Smart energy management tools can detect even the slightest change in the system and adjust smart thermostats according to the weather demand.
These systems can analyze historical trends, peak demand, and consumption patterns based on machine learning to provide real-time solutions to renting agencies.
For instance, smart lighting systems empower owners to leverage energy consumption at lower costs by assessing electricity needs and automating consumption.
Moreover, it also enables hoteliers to adapt to real-time changes in the residential facilities, thus enhancing the overall quality of the guest experience.
Hotels can reduce energy consumption costs by up to 20 percent by installing smart energy-management systems.
It also guarantees the fastest payback duration, usually within one to two years, and raises the resale value of the hotel.
Access to Guest Data
The online booking and reservation system makes it easier to keep an eye on the data and record up-to-date information on guests’ preferences.
For example, what kind of rooms do guests usually occupy? What is the preferred time of visit? How many rooms are booked during a particular season?
Moreover, tracking an influx of guests allows hoteliers to make preparations accordingly. You can maintain inventory and hire extra staff during peak seasons.
Sensors also enable hotel owners to deliver high-quality services and automate customers’ experiences.
In this way, smart devices and software make it possible for you to predict the demand and fill the supply while providing personalized guest services.
Remote Check-In and Check-Out
Technology can enhance the quality of guest experience by allowing them to check-in and check out remotely through digital devices.
Customers don’t have to stand in the reception area queues to get the keys or clearance after checking out. On the hotelkeepers’ end, you can save money on labor costs by predicting and managing the staffing needs.
Hotel staff can receive alerts for the approaching guests and make the welcome and accommodation process easier. In addition, technology can also play a vital role in streamlining the guest experience while staying at a hotel.
Everything can be scheduled from the arrival to the departure by using digital apps for booking tickets for recreational spots, reservation of dine-in, transportation, etc.
Smart Parking and Digital Keys
Many guest-related services such as smart parking, mobile room keys, and smart room services are technology-driven.
Hotels can utilize digital apps and smart sensors to access a guest’s space in the parking before or upon their arrival. It will provide a seamless experience to guests when they get into your facility.
Hotels are switching to technology-based smart keys while gradually replacing the traditional plastic keycards. These modern keys are accessible through digital apps, thus saving the guests from the trouble of losing keys.
Technology has also upgraded room service by enabling customers to order through digital apps. In the past, room service was a phone call away; now, it just needs a stable internet connection and a digital app.
In addition, smart occupancy sensors also enable push menu notifications of hotels to guests’ smartphones, easing the ordering of the meals.
These digital devices are a great help as they give a personalized experience to each guest by sending notifications according to their preferences.
A guest can receive suggestions from the menu based on previous practices at a specific time. In this way, hotels can better tackle the food cravings of the guests and make their stay more comfortable and rewarding.
It works on a similar model to food delivery apps.
Delivery of a high-quality guest experience is of no use if you don’t know how to market your services and manage your reputation in the market.
Smart marketing strategies based on technology can help you to advertise your facilities in a better way. Considering market trends, introduce deals and promotions to the guests while staying ahead of competitors such as Airbnb.
In addition, a liaison with other traveling services such as riding apps, airline apps, or online booking websites can help you grow your digital presence and generate positive reviews.
Having an online rating system can support your business in generating more revenue. Nowadays, the majority of customers check online reviews before booking hotels.
Use technology to facilitate feedback and a rating system to manage your reputation without facing any difficulty.
The use of technology is evident in optimizing the hotel management industry. As a hotel owner, it is your responsibility to adapt to modern trends and adopt digital practices.
Evaluate your business and make the necessary changes by integrating the digital tools. It is always a good idea to learn from the success and failure of industry experts and try not to repeat those mistakes.