The ecommerce market is currently in full growth, and has become a very attractive option both for growth and prosperity even in times of pandemic, as well as for better marketing management, for many businesses around the world.
Through a well-managed ecommerce, the possibilities of sales and promotions of products on the Internet are expanded, covering a market that traditionally would not be reached. This will generate greater profitability.
In this post we will detail how to start an ecommerce in Spain, from scratch, and everything you need for its creation.
Reasons to set up an ecommerce business in Spain
Spain is a very attractive place to venture into the world of ecommerce, for many reasons, such as its geographical location, its marked tendency for this type of consumption, the quality of the products, excellent service, facilities on its websites, legal framework that offers security to the customer, among other advantages.
As a consequence of the Spanish golden visa and a difficult economic season for many sectors, this trend of online business in Spain took hold, due to the fact that many entrepreneurs decided to start their activities digitally and many buyers were motivated to adopt this modality as a means of satisfying their purchasing needs.
How to start an ecommerce business in Spain – Entrepreneur’s Guide
1.- Define the product or service to offer
Ecommerce’s mission and vision, also what products will be sold, or what services will be provided, must be specifically defined.
2.- Choose the name and domain for your online shop
The name and domain should be easy to remember and write, it is advisable that they are short and related to the purpose of the shop.
It will be advisable that the domain includes the desired and chosen keyword, so that it contributes to the positioning in search engines.
3.- Selecting a good hosting
It is advisable to make an investment that guarantees the necessary quality of service and user satisfaction when accessing the site. The advice of professionals in the field should be sought to cover and validate the following aspects:
Speed in loading time, location close to the target market, good bandwidth, hard disk capacity, technical support, maintenance without interruptions in operation, limitations on the number of domains, databases and e-mail accounts.
4.- Competitive difference
If you resell products you must define what will be the difference that makes you stand out from the rest of the options that offer the same product, so that you can achieve consumer preference.
Take advantage of all the elements that distinguish you from the rest of the market, focus on the customer’s needs, understanding what they are looking for and placing it within their reach.
5.- Know your competition
You must know your competition, know what percentage of the market they cover, analyse their strengths and weaknesses, what products and services they offer, consumer behaviour.
Aspects such as delivery times, minimum orders, complaint processes and deadlines must be taken into account. In addition to always having a plan B in case of any inconvenience with the main supplier.
The objective must always be customer satisfaction, so you must be able to resolve any obstacle that may arise in the process of purchasing and delivery of the product.
The impact of transport on the service and the final price of the product must be clearly defined. It is advisable to request the necessary quotations to evaluate the option that adapts to our needs and budget.
8.- Using a good CMS for e-commerce
Nowadays there are many CMS for ecommerce totally free and of very good quality. Designed so that they can be used by people without much technical knowledge.
9.-Add all possible payment methods
It is important to include as many options as possible as payment methods in the online shop, it is also convenient to use payment gateway sites such as Paypal.
10.- Regulate your legal situation
To be able to sell with your ecommerce in a legal way, either as a self-employed person or as a company, the most advisable thing to do is to create an S.L. (Limited Company). You must have the documentation in order and comply with all the legal framework required in Spain.
On the other hand, you should know that to start an ecommerce in Spain or anywhere else, it is required to comply with regulations for the protection of personal data of each and every one of the customers, as well as to comply with a series of obligations related to distance sales that cover consumer protection, and with certain cookie policies.
It is also required to have a VAT in Spain, to issue VAT invoices, and to be able to make systems available to customers to deal with any complaints or queries.