SEO needs to improve the footer of your website. Well, this is not the most visible thing on your site. Link juice, Meta tag optimization, or the loading speed of your site does not have much effect. However, it has one essential function: synthesizing your website content in a very comfortable way for the user. Creating is no less effective than achieving your goals. As with anything that refers to organic positioning, there is no magic formula, but its design will depend on the type of website, as per researched by San Diego SEO Company.
In this article, we will explore the fascinating world of footer and its relationship with SEO. We will tell you what you should theoretically include on your website and what you should avoid making the most of this vital space on your website.
What should you include?
1. Empathy with the user
To begin with, you should keep in mind that, almost everything that refers to SEO, the most important thing when designing a footer is the user. Therefore, it is essential to think about usage. Ask yourself what you will find on this part of my website, and you will get an answer.
2. Social media
Footer is a great place to put share buttons on social networks. The user who is browsing your site will not share your content unless they have read it before. So it is a good idea to include them in this section. In addition, it is becoming a widespread custom, so the user is accustomed to finding them in this place. So it will be easier for you to see.
3. NEP: Supporting local SEO
Do you know what a NAP is? In English: name, address, phone. Your company has primary data, your name, address, and telephone number for Google search. When it comes to search engines, when it comes to finding your business and providing searches based on location, Google takes this data into account. Adding them to your footer will help increase the local position of your business.
4. Different types of links
In the footer, you must write some categories of your website so that visitors can find the content they are looking for. For example, if your site is comprehensive and has a lot of variety, include only the most relevant websites (the ones you visit the most of the ones you want to promote). In either case, distinguish between links to pages in these categories (such as in another color or in bold, for example) so that the user can tell the difference between what is a link and what is not.
5. Subscribe to the newsletter
Consumer email is currently a precious resource for companies. For this reason, it has become common practice to add the option to subscribe to a newsletter to contact a potential client. This content is applied to the footer of a website allows the user to insert their email into their pages. Of course: as long as the information you provide is very compelling, and in addition, there is an unexpected call to action with the subscription button. If you want to know more about attractive marketing techniques, read our post about inbound marketing or get assistance with San Diego Seo Expert.
6. Other elements
What should you avoid?
Once we integrate what is good for us, we will investigate what is not. Like any SEO strategy, all you have to avoid is bad behavior and, above all, think of everything except the person who will browse your site. In short, there are two issues that we will reject:
- Fill the footer with a lot of information (especially unnecessary links).
- More load with keywords (Google can translate this with black hat SEO methods).
Finally, it is essential to remember that there is no single way to do things right. This article gives ideas, but it is necessary to study each business and its website because each has its characteristics. If you have questions about how to improve your website’s SEO, talk to us.