We probably hear the word marketing every day but are unaware of why our business would need marketing and what it really is. Maybe you already know that marketing is very significant to your service, product or company, but do not know where to begin. So, you would have to develop a strategy of marketing successfully. You can start by understanding the main techniques of market research and consumers, and then learn how you can properly position, target, and segment the product in order to achieve success. You can proceed by analyzing the four crucial marketing areas (the 4 Ps of marketing) – Place, Promotion, Price, and Product.
1. Customer Behaviour and Market Research
This is the beginning of the quest for your marketing strategy course. The required groundwork for a successful and comprehensive marketing strategy is laid by the first course in the digital marketing course. It has two sections – Consumer Behaviour and Market Research. Gather the techniques and tools to translate a problem of decision into a research inquiry in the module of Market Research. In this course, you will learn the designing of a research plan, analyzing the data collected, correctly communicating and interpreting survey reports, and how to translate the outcomes into practical recommendations.
2. Positioning – What is needed for an accomplished marketing strategy
Any marketing strategy has the core of positioning – this is the heart that one must get right. It is not important whether one begins with a differential value proposition or a properly defined group of targets. One will have to end up with clear segments of a segment upon which they will have to build their plan of marketing.
This is the second course of your specialization in a digital marketing course. In this course, the candidates will receive expert guidance through the necessary stages of this primary marketing process, beginning with the fundamental elements that they will need and determining the marketing and market segmentation. Then it goes further to examine the main market trends that one will come across and will provide them with a convenient and helpful toolbox of practical skills.
3. Marketing Mix Fundamentals
This marketing strategy course arranges one for possibly the most substantial stage of bringing one’s product to market – where and how can one market? It lays out a detailed foreword to the quadruple Ps of Marketing – Promotion, Place, Pricing, and Product. The course compels one to analyze their service or product strategically.
The designing of the Product session ensures one receives the knowledge to manage and comprehend the strategic role of products and brands in order to generate the results of a business. At the same time, it focuses on Pricing for covering the fundamental techniques and concepts required to formulate prices. In the Place of the P session, you will gather skills that you can complement with this. Consider retail strategies and channels with the uppermost aim of defining a strategy of distribution for the service or product. Finally, the sessions of promotional activities, viz. communication, explore the variety of available communication channels.