Frederick Jace
The above title may seem a bit strange.
To put it simply, each e-commerce business has its own charm while following the normal cadence of growth. It’s more like a normal vanilla ice cream, which you won’t find inoffensive. Still, you may not be raving about the same as it doesn’t infuse any strong feelings into your perception.
On the other hand, think about chocolate chip cookie ice cream. We guess that it may inflict strong feelings, which could lead you to desiring another taste. In fact, if you get a big chunk of chocolate cookie ice cream, a dollop of happiness will fill your inner and outer you.
Also, you’ll also tell others about chocolate ice cream who would love to hear about the same.
It’s true that e-commerce websites left an indelible impression on the customers’ minds. To compel the customers and win their hearts, a normal website won’t work. It may have slow loading times, and difficult navigation issues which may not be able to please the customers. It’s just like the vanilla ice cream instance we talked about earlier.
Instead, an e-commerce website with enticing UI & UX could turn passive followers into raving fans. It also bodes well with the latest marketing strategies, which can skyrocket your business with a blazing speed you hardly dreamed of. Think about the chocolate chip cookie ice cream that you’ve swigged with relish.
An efficient and dynamic e-commerce agency could help you by eliminating all the loopholes, while systematically getting #1 rankings on Google.
How?
Let’s delve deeper.
What is an E-commerce development agency?
E-commerce development agencies specialize in e-commerce web development and its respective marketing strategies done by the marketing evangelists. From building the websites by rigorous coding to integrating payment methods- everything will be done from scratch. That being said, e-commerce web development and marketing agencies could shoulder the load with you. In turn, you can work mellifluously without having a constraint.
In a nutshell, an e-commerce development agency delivers-
- Full-fledged e-commerce web and mobile app development
- Third-party payment method integration
- Website maintenance work
- Strategic planning and execution
- Latest Ecommerce software strategy and implementation
- Conversion rate optimization- turning visitors into leads
- Data and analytics
Why should you hire an eCommerce development and marketing agency?
In this competitive landscape, the strategies of doing a business are changing constantly. Irrespective of the ebbs and flows, the bedrock of success will remain the same. There is no doubt that a brick-and-mortar store has its own charm, where customers can experience the products/services before they fix their minds to buy the same. However, going digital and accepting its significance could be the cornerstone of your business success story.
According to Statista, brands around the world spend $162.9 billion on marketing in a single year. On that note, an e-commerce agency can understand your business goal and help you accordingly. If you’re running a clothing store and you want an enticing web store for your business, a Commerce agency may help you with the same. Not only that, but they can also provide you with great marketing strategies to make the most from it.
However, there are various reasons why you should hire an e-commerce agency. It’s essential to discuss with the other team members what gaps you need to bridge.
1. For a revamped eCommerce website
Aren’t you getting enough traffic for your website? You have checked with several tools, still cannot touch the stone. The reason may be an outdated eCommerce website that is impregnated with bland design, lack of functional code, and slow loading speed.
It’s high time to get a new eCommerce website that will eliminate these issues. An eCommerce agency can help you with the same. Their efficient development team will work by implementing the latest framework and its related coding and the designer team will work to make your website look enticing. Also, they can integrate the latest payment method (third-party payment). Therefore, from developing & designing to embedding payment methods- you’ll get everything under one umbrella.
2. You don’t have enough specialization
It’s natural that you may lack e-commerce expertise. Although, the experts you have hired may give you some honest opinions. But, it won’t suffice for your issues. On that note, if you hire an eCommerce developer, then the task would be easier for you. As the developers have technical specialisms which you need for your business website, it would help to foster your entire business growth.
3. Your current marketing agency is not performing well
If you have already hired a marketing agency for the purpose of digital marketing and their work is not fitting into your bill, then you should go for an eCommerce website development and marketing agency. The expertise and their work procedure will help to boost your sales. In turn, you can reach your desired goal within a stipulated time.
4. An understanding of creative design
Hiring an eCommerce agency is always a plus for your business. Besides core development work, the designer team can also drag your business to a new level by making custom creatives based on your brand standard and theme. The enticing design is the cornerstone of alluring more customers to your site and the designers are doing their job by letting no stone unturned.
5. Expert-level content marketing
Needless to say, fresh and unique content is the king when it comes to standing out from the crowd. When you’re going to promote your brand, enticing new posts and videos may appeal to your target audience. On that note, an e-commerce marketing agency will always stay on top due to its proficiency in content marketing.
6. Expertise in email marketing
Email marketing has been a very useful marketing tool since its inception. Experts claimed that customers want to receive content in the format of an email. Be it a newsletter or some tips/tricks, consumers prefer the email mode.
However, your audience may receive a plethora of emails for a day. He/she may feel annoyed if your company’s mail also hits their inbox. Therefore, check the quality of the emails and the content while you’re going to hire an e-commerce development and marketing agency. Crafting emails that can capture attention, needs profound knowledge of persuasion. A dynamic eCommerce agency should have these qualities. You can also ask about their portfolio to gauge their skills.
Traits of a good eCommerce agency
A dynamic and efficient eCommerce agency should provide the services that you need. Additionally, their knowledge and skills must fit your bill. All of these things will help to increase the ROI of your business. On that note, you need a comprehensive eCommerce development and marketing agency to facilitate growth.
A good agency won’t just provide the services you’ve asked for. Instead, they’ll go the extra mile to make your business a hit while keeping the communications open, frequent and transparent.
1. A full package of eCommerce services
From development to website maintenance and full-fledged marketing- eCommerce agencies must offer these services to their clients. It may happen that some of the agencies specialize in some services like content marketing, creative services, conversion rate optimization, etc. However, you should look for those agencies who can provide you with all the services under one umbrella. Therefore, you don’t need to hire various agencies for the completion of the tasks.
2. Understanding of recent eCommerce landscape
Turning your eCommerce business into a perpetual profit center can be a very daunting task. In fact, when you’re going to hire an eCommerce agency, they should have a sound knowledge of the present eCommerce scenario. Otherwise, connecting the dots would be tougher and the result you’re expecting cannot be delivered.
Profound knowledge of the latest technologies may help any eCommerce agency and their team to shape your business growth. It entails the latest software and tools which will foster the growth of your organization.
3. Should understand your brand
There are a plethora of agencies that are ready to offer you eCommerce solutions. It is advisable not to go with agencies who are not interested in understanding your brand and furthermore cannot articulate the company’s vision. They need to be one of your brand parts to understand and identify the strategic opportunities. In that way, the bond will become stronger and the agencies will advise solid strategy from time to time.
4. Should deliver on-time and quality work
Do you want an agency that will just promise without delivering on-time work? Definitely, not. It’s quite obvious that the agencies have multiple projects with multiple partners. However, the skill of strong project management helps to eliminate the time issues along with maintaining the project quality. It’s the indicator of managing the work coherently. If you find all these things in an eCommerce marketing agency, then you can start working with them without having a second thought.
Wrapping it up
There’s no one size fits all solution for the companies that are still measuring the landscape of the market. However, the present eCommerce day scenario is changing rapidly and it is enough to weigh an eCommerce agency and their work. If you have a vision for growth with your eCommerce business, we must say that an agency may fit into your bill.
If you’re looking for an eCommerce agency, you can go for Visualsoft or Webzplot. With their top drawer talents, you can expect quality and on-time work that resonates with your business. After all, eCommerce is here to stay and you need to keep your business updated with the latest happenings. Get, set, go!
