Understanding Amazon Seller Central Reports: Key Metrics and Analytics for Success

Amazon provides the Amazon Seller Central Reports feature to sellers who use their platform to sell products. It offers a nitty gritty examination and information on the exhibition of a merchant’s items and, by and large, business on Amazon. Seller Central reports amazon gives a scope of reports that permit merchants to follow key measurements and gain experiences in their business, stock, and client conduct.

The following are some frequently used Amazon Seller Central Reports

  1. Sales Dashboard: 

An overview of sales performance reports amazon, including total sales, units sold, and average selling price, is provided in this report. It likewise offers information on deals by item classification, commercial centre, and period.

  • Reports on Order:

 Each order’s ID, details about the customer, product details, and order status are all included in these reports. This data can be used by sellers to efficiently manage and fulfil orders.

  • Reports on Inventory: 

Sellers can use these reports to track how much inventory they have, how much is available, and which products need replenishment. Quantity, inbound shipments, and inventory health are all provided by them.

  • Reports on Advertising: 

Sponsored Brands and Sponsored Products are examples of advertising services Amazon. Amazon’s advertising reports provide insights into these campaigns’ performance, including clicks, impressions, and conversions.

  • Reports on Performance: 

The order defect rate, late shipments, and customer feedback are some metrics on which these reports focus on seller performance. To maintain a positive seller reputation on Amazon, it is essential to monitor these metrics.

  • Financial Information: 

Seller fees, reimbursements, and other financial transactions are broken down in detail in financial reports. These reports assist dealers with following their costs and income, working with monetary administration.

Amazon Vendor Focal Reports: Key Measurements and Investigation for Progress

As an Amazon vendor, understanding your business execution is pivotal for making progress on the stage. You can learn much about your sales, inventory, customer behaviour, and more with the help of various reports and analytics offered by vendor central amazon. You can optimize your selling strategies and make informed decisions using these reports. In this article, we’ll look at some of Amazon Seller Central Reports’ most important metrics and analytics.

  1. Metrics for Sales Performance:

Gross Revenue: This metric shows the total value of your sales before fees, refunds, or returns are deducted. It provides you with an undeniable level outline of your income produced.

Sold Units: The total number of units sold during a given time frame is shown by this metric. It helps you understand your products’ popularity and recognize trends.

Order Defect Rate (ODR): ODR measures the proportion of orders with service chargebacks, A-to-Z Guarantee claims, or negative feedback. Maintaining a positive seller reputation necessitates maintaining a low ODR.

  1. Metrics for Inventory:

Inventory Performance Index (IPI): The health of your inventory and how well you manage it are measured by IPI. It considers stranded inventory, the sell-through rate, and excess inventory. A higher IPI score demonstrates better stock administration.

  1. Sell-Through Rate (STR):

 STR shows the speed at which you sell your inventory. It is calculated by dividing the average inventory quantity by the units sold. An increased STR indicates quick inventory turnover.

  1. Metrics of advertising:

Advertising Cost of Sales (ACoS):  ACoS calculate the ad spend to sales generated by advertising campaigns ratio. It helps you determine how well your advertising campaigns work and maximize your budget.

Rate of Click-Through (CTR): CTR is the ratio of the number of impressions to the percentage of people who click on your ads. Better ad performance and customer relevance are reflected in a higher CTR.

  1. Customer Indicators:

Feedback from Customers: Metrics for feedback shows how satisfied your customers are and how good your products are. Negative feedback can affect your seller’s reputation, while positive feedback helps to build trust and bring in more customers.

Rate of Return: The percentage of orders customers return is the return rate. Checking this measurement can assist with distinguishing item issues or regions for development in client experience.

  1. Financial indicators:

Total Revenue and Sales: These metrics provide an overview of your sales and revenue over a specific period. They assist you in keeping track of your company’s expansion and profitability.

Losses and gains: Your net profit or loss after deducting all costs, fees, and expenses is shown in this report. You can use it to analyze your financial performance and make data-based decisions.


Reviewing and analyzing these metrics in vendor central amazon reports regularly will allow you to spot trends, identify areas for improvement, and modify your selling strategies accordingly. This information-driven approach will assist you with improving your presentation, increment deals, and eventually make progress as an Amazon merchant. Keep in mind the way to progress lies in gathering information and deciphering and making a move in light of the experiences acquired from it.

Written by Frederick Jace

A passionate Blogger and a Full time Tech writer. SEO and Content Writer Expert since 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *

IT Maintenance Services: What Are the Benefits of Software Maintenance?

Should You Use an AI Professional Headshot Generator?