SEO services have become a very popular way to boost online visibility. Did you know that 70% of small businesses invest in an internal SEO strategy team?
What is SEO? It stands for search engine optimization and SEO companies use it to help websites and content rank higher on Google searches.
Are you interested in these services but don’t know where to start? Have no fear! The following guide will explain the most common types of SEO for businesses and help you decide which is best for you.
The primary focus of On-Page SEO is to optimize an individual page on your site. This optimization helps search engines identify the content and confirm that the website is a relevant source for people to find.
This SEO priorities page titles. The titles shown in the search results and need to be intriguing enough for users to click them. The title needs to be relevant to the content so that search engines can recognize the topic.
On-Page SEO also focuses on H1, H2, and H3 tags. H1 tags appear at the top of a page as the main heading. H2 and H1 are used for subheadings and help crawlers scan the article and also make the page easier to read for users.
SEO images need to be optimized as well so that search engines can understand them. This is done with proper file names, sizes, and ALT text.
Any organic SEO consultant will tell you that page formatting is also crucial to on-page SEO. If Google picks up on excessive pop-ups and ads, they will lower your ranking.
Off-Page SEO focuses on promoting your website rather than its content. The popularity of a site increases its Google ranking.
One technique to increase a site’s popularity is link building. This is the process of obtaining SEO backlinks from different sites and building a relationship to them with your site.
Conversations about your brand on different social media platforms and forums can help you obtain valuable backlinks. The better the source of your backlinks, the better it will increase your ranking.
Local SEO benefits local businesses serving a specific area. The name of your business, its address, and contact information should be on every page of your website.
It’s also helpful to create a Google business account and register with directories like Foursquare and Yelp. Local directories and local newspaper websites are also great places to promote your business for local SEO.
Mobile SEO is crucial because well over half of Google searches come from mobile devices. In fact, Google has created a mobile-first index for mobile versions of websites.
It’s important to make sure your website is mobile-friendly because of this. your site needs to load quickly, have minimal pop-ups, and be easy to use on mobile devices to ensure higher rankings in this index.
Which Types of SEO Will You Use?
All the types of SEO discussed have their benefits and serve a unique purpose. To optimize your website to its maximum potential, try using more than one technique. You’ll have more eyes on your content in no time!
If you’d like more information and tips on similar topics, check out our blog.