When e-commerce platforms were developed it was particularly for desktop shoppers. The eCommerce industry is evolving. Today’s customers want complete choice over when and how they buy. People like to shop on the go, using laptops, tablets, smartphones, and voice-activated gadgets. To stay in the game you must adopt a new way to keep up with changing client preferences. Many are turning to headless commerce to address this growing need for high-quality digital experiences.
What is headless commerce?
Headless Architecture is a new software development concept that has lately emerged as one of the most important eCommerce trends. Separating the UI (frontend) from the application logic (backend) makes it easier – and less risky – to make modifications to the front-end experience because the underlying infrastructure and design will not be disrupted. In simple words, front-end modifications could be done without disrupting the back-end coding. Through an API layer, the front-end can remain smoothly connected to backend systems such as ERPs, PIM (Product Information Management), OMS (Order Management System) and other applications.
Need of headless commerce for omnichannel customer experience
Headless commerce allows e-commerce platforms to reach new heights while still providing high-quality services to their customers.
The term “omnichannel customer experience” refers to a multichannel sales technique that aims to provide customers with a seamless purchasing experience regardless of whether they’re shopping online from a desktop or mobile device, over the phone, through a wearable or in a physical store. Headless commerce is needed for eCommerce brands for the following reasons.
Easy integration across platforms
Shoppers browse for products and shop for them at their convenience, you need an omnichannel strategy to be successful in the eCommerce sector. Customers may first view a product on social media, then investigate it on their phone, and finally buy it on their PC. If you’re not present where your clients are, you’re missing out on an important opportunity. To create your presence across numerous channels, you’ll need a plan that is flawlessly integrated across channels.
Increased scalability and flexibility
Headless eCommerce fulfills the promise of a completely integrated omnichannel experience by allowing businesses to manage all product information, descriptions, and photos in a single location rather than using separate systems for each channel. This decreases operational expenses, removes redundant work, reduces latency concerns that can reduce performance across channels, and streamlines the backend architecture for more flexibility and scalability.
Front end updates are easy to do
Websites developed on headless platforms provide a genuine omnichannel customer experience by allowing front-end updates such as prices, promotions, and inventory to be updated and synced in real-time across all online platforms associated with an e-commerce website.
It is possible to personalize the business based on geographical locations when a competent headless commerce system is in place. Products, their characteristics, and their values differ from one location to the next. As a result, its messaging must be adjusted to reflect the user’s choices as well as the relevant area. This is where headless commerce enters the scene and assists in the process. The main benefit is that you can have complete control over your front end without having to stick to a certain structure. Your creative team can add new features to the e-commerce system without generating any unneeded adjustments.
Customers currently prioritize experience and want convenience while using an e-commerce platform to get a service. They want everything to be accomplished with a single tap, which has forced e-commerce companies to adopt the best features and give the best results. You can connect with your customers, give them a reason to buy from you, and keep them coming back by deploying headless commerce across channels.