Whenever you are out to watch a video on youtube, let’s say you search for a recipe online and click to watch the video. Now before the video starts playing a promotional video of Zomato starts playing which starts promoting its offers on the membership.
You find that offer enticing and immediately avail of the offer. Did you just recognize that Zomato successfully convinced you to purchase a gold membership from it. This is the power of visuals and when combined with Youtube can just take your marketing campaign to the next level.
If you are interested in youtube marketing then check the institutes that provide MBA in digital marketing and check the syllabus of youtube marketing covered in this course.
What is Youtube Marketing?
So Youtube marketing is basically the process of promoting your product, and services on youtube by creating high-quality videos, partnering with influencers, and running video ads that can help you earn a high return on investment for your brand.
Youtube is the second largest search engine in the world, with more than 500 content videos being uploaded every minute, it makes youtube as a platform to rank higher for your content a very challenging job.
In order to survive in this market a digital marketer should know the ins and outs of youtube marketing. If you are a student who is interested in enhancing your digital marketing skills by adding youtube marketing to your skill set then you should check out post-graduation in digital marketing courses that provide youtube in their syllabus.
Importance of Youtube Marketing
Now that you have an understanding of what Youtube marketing is, let us understand why you should tap into this platform to market your products or services.
- Wider Reach
You must be aware of youtube being used by a large number of users locally as well as globally. So publishing high-quality content with an influencer that operates in your niche can be a perfect combination to cover a massive audience.
- Improves Visibility on Search Engines
Search engines also include videos from Youtube in their SERPs. This means that conducting keyword research and producing relevant videos for those keywords can help to increase your ranking on both the search engines, viz, Youtube, and Google.
- Helps to Increase Brand Awareness
According to the stats provided by Google, there are around 90% of people prefer to explore new products and services through Youtube in the form of product reviews, and product demonstrations.
These types of videos help to instill a sense of confidence in the mind of the customers, hence encouraging them to make a purchase.
- Helps in Building Trust
People trust youtube as a platform when considering the purchase of a particular product. Through videos, you can provide live demonstrations explaining the uses of the product and how your product is solving your audience’s problem.
Providing these details can help you solve your user’s query and hence build a relationship with trust with your audience. This relationship will eventually turn this audience into your customers.
After reading about the importance if you want to pursue Youtube marketing in your career, but are confused as to which MBA includes this course. You should check out this blog on MBA in Digital Marketing vs Marketing to find out the answers to your questions.
Strategies and Tips to consider while creating your Youtube Video
If you want to reap the benefits for your business by leveraging Youtube as a medium then carefully consider the following strategies mentioned below:
- Define Your Goal
Before you start working on developing your ideas into a video, it becomes very important to set a goal for your video to achieve.
Do you want to increase awareness for your brand?, Do you want to stimulate sales of your product? Or do you want to increase the amount of traffic that you receive to your site? Based on these objectives you can set your Goal.
You can target multiple goals with your video, but I reckon that targeting one goal per video is a best practice.
- Formulate a Storyboard to Jot Down the Lines
It’s now time to get creative and channel your efforts into creating a storyboard, which is basically a blueprint of the video that helps to create an outline for the shoot.
When formulating a storyboard it should include the following:
- A frame for each and every scene especially the important ones
- Basic information of the scene including time, weather, the characters, etc.
- The script for each and every scene
- Camera direction in order to shoot the scene without any hindrance
- Decide on the elements to be added
If you plan on incorporating graphics and other multimedia elements into your video, then the placements of these elements should be planned in advance. This planning will ensure a smooth flow of content in your final video.
- Decide on the length of the video
When you are creating a storyboard, you will have to decide how long you want your video to be. An ideal length of two minutes increases the chances of your video being watched till the very end, and in addition, can help to increase your engagement rate.
The length of your video should just be long enough to deliver the message that you want as well as it meets the goal of the campaign.
- Select a Filming Location
It is now time to scout the perfect location for your video. You will require to go through the storyboard so that you can make a list of locations that are required for every scene.
Based on your storyboard, you may require either one or multiple locations which strongly depends on the location demand of every scene.
I hope that now you have reached the end of this blog, you have now understood how beneficial youtube marketing can be provided you create the right video strategy to market your product.
All you need to do is just take all this information and put it into practice. Follow the strategies and tips continuously and with time you will be able to reap the benefits of your youtube marketing efforts in the form of brand awareness, lead generation, increased traffic, and much more.