Most entrepreneurs know enough about search engine optimisation to know that it is a necessary service if you want to carve out a share of the market. SEO is important for many reasons. One could say that the primary goal of SEO is to drive traffic to the target website, yet there are core functions of SEO that you might have overlooked.
- Keyword Research – In order to fully optimise a website for search engines, you need to find out what the most popular search terms are. Guessing simply isn’t good enough. You need the help of a leading SEO agency who can research to find the most popular search terms that consumers are using to source similar products to yours. Only when you know the top search terms can you begin to optimise your site with critical keyword insertions that Google and other search engines will recognise.
- Website Optimisation – Your website’s content should be such that Google understands what your business is about. There are specific locations on the site where keywords need to be inserted, such as title tags, header tags, image tags and captions. It could be said that your content defines how Google ranks you and with an SEO agency in your corner, Google will be more than aware of what you are about and will rank you highly.
- Link-Building – We all know that inbound links are crucial for a good search engine ranking and there are several ways of achieving this. Search online for a backlink building service from a leading SEO agency and let the experts create and post many inbound links to your digital platform. Creating a blog page is an excellent idea and you can commission guest post blogs from pro bloggers that contain links to your landing page. Listing your business with all the top online business directories is another way to build links, which you should pursue. Make sure that none of your links are broken, as Google will penalise you for broken links.
- Posting Quality Content – Google are certainly not shy about reminding us that quality content is essential for a good ranking. This is one reason to join forces with a leading SEO agency, who can create and post great content on a regular basis. Don’t make the mistake of thinking that Google can’t tell the difference between average and engaging content. It most certainly can!
- Social Media – Your Facebook, Twitter and Instagram accounts are very powerful platforms that Google understands. The more followers you have, the better chances to boost your social media following through posting engaging content.
There’s a lot more to SEO than meets the eye, which is why you really need the help of a leading SEO agency that can put your business on the map. Investing in SEO services is a smart long-term investment that will pay dividends in so many ways.