When it comes to user experience, the website speed makes the first impression as low speed is one of the most frustrating things that can turn users back from your website. If you have a website with high speed then definitely, it will result in high return visits, high conversions, low bounce rates, high engagement, organic search and better user experience. Nobody likes slow loading websites as it will cost you money and damage your reputation.
Having a high speed website will positively impact marketing and sales processes. Increased traffic and more qualified leads can be converted into customers when you have improved website performance and page load time.
IMPORTANCE OF WEBSITE SPEED OPTIMIZATION –
Have a look at how the website speed optimization influences the website:
- Conversion – It means faster the page loads, the higher conversion rates it will have.
- Visibility – Website speed is one of the biggest factors to influence user experience and promotion in search results.
- Usability – The better your website performs, the more satisfied a user will be.
HOW TO SPEED UP YOUR WEBSITE?
Following are the effective ways that will influence the speed of your website:
- Content Delivery Network (CDN) – It is a set of web servers that provide web content to end users with regard to their location. With CDN, user requests are redirected to the nearest server and then, the content is delivered to a user and a website works faster.
- Optimize the size of images on your website – It is a fact thatphotos, images, videos and graphics on your product pages improve engagement but they are usually large files that slow down a website. It’s good to reduce or compress the image size without compromising its quality.
- Reduce the number of plugins – The more plugins are installed, the more resources are needed to run them. It results the website works slower and security issues can appear. It is recommended to check out all the plugins you have installed, update them to the latest and delete the unnecessary ones.
- Reduce the use of web fonts – It leaves a negative impact on the speed of page rendering. It is suggested to use modern formats WOFF2 for modern browsers.
- Reduce redirects – It is advised to keep them to a minimum or eliminate them entirely. Start with identifying all redirects on your page by running a site scan and check if they serve a necessary purpose and leave only the critical ones.
- Reduce server response time –To improve IT, look for performance and make solutions to slow database queries, slow routing or a lack of adequate memory.
- Enable browser caching – While visiting a website, the elements on the page are stored on your hard drive in a cache or temporary storage. When you visit the site next time, your browser will automatically load the page without having to send another HTTP request to the server.
Improving your page load time may seem to be a challenging task but it will have a significant positive impact on your overall site performance. Spend some time looking through your site’s speed and take the necessary steps to get them into track.