One of the biggest problems with SEO for businesses is that the parameters are always changing – the goalposts move. What works today may not work tomorrow, and what worked last year could now be irrelevant. That’s why it’s so important to stay up to date on the latest SEO trends and best practices. With this in mind, we’ve compiled a list of the most common SEO mistakes. While the best SEO strategies may change, you can at least avoid a catastrophe with these mistakes.
Ignoring Page Speed
One of the most common SEO mistakes is ignoring page speed. In today’s fast-paced world, people expect immediate results, and if your website isn’t loading quickly, they’ll simply move on to the next one. Page speed is a ranking factor for both desktop and mobile searches, so it’s important to make sure your website is as fast as possible.
In the early days of SEO, keyword stuffing was a common practice. This is when a website stuffs its content with as many keywords as possible in an attempt to rank higher for those keywords…but this does more harm than good. Not only will it make your content difficult to read, but it will also trigger Google’s spam filters.
If you’re still keyword stuffing in 2022, it’s time to stop. Google has come a long way in its ability to detect and penalize this type of black hat SEO tactic. Instead, the way to go is genuinely useful content that customers will enjoy or learn from.
Not Partnering with an SEO Agency
In today’s busy world, you have lots to do. You’re already wearing a million hats, and the thought of adding one more thing to your plate can be daunting. If you want your website to rank on the first page of Google, the best route is often by partnering with an SEO agency – a good example is King Kong agency.
There’s simply no way around it. Search engine optimization is a time-intensive process that requires ongoing attention and care. You need to do keyword research, create informative and shareable content, monitor your website’s analytics, and much more. All of this takes time – time that you may not have.
An SEO agency will already have a team of experienced individuals who are ready and able to handle all the nitty-gritty details for you. This will free up your time so that you can focus on other aspects of your business.
Not Understanding the Audience
When it comes to SEO, understanding your audience is key. You need to know who you’re trying to reach with your content so that you can create material that appeals to them. What are their interests? What are their pain points? Answering these questions will help you better understand your target audience and how to reach them.
How do you expect to resonate with your audience if you don’t know who this audience is or what type of content they enjoy? Keep your target audience in mind with every SEO decision you make.
The final common mistake is cannibalization. Cannibalization occurs when two or more pieces of content on your website are competing for the same keywords. This can be a problem because it can split your traffic and make it harder for you to rank for those keywords.
To avoid cannibalization, do keyword research for each piece of content you create and make sure that each piece is targeting different keywords. This will help you to avoid splitting your traffic and compete just against competitors (rather than yourself too!).