Without a doubt, many companies find it challenging to come up with fresh content for their social media accounts. Consumers look to you for expert advice and recommendations, all of which can be shared on social media platforms. The problem is that it can be difficult to come up with fresh, engaging content that consumers find entertaining and helpful.
Luckily, you’ve come to the right place! In the following article, we’ll show you several ways to boost engagement with social media promotions. Rest assured – it’s easier than you think! You can also check: how to become a content creator.
Host a Contest or Giveaway
People love to get free things, so what better way to boost your engagement and gain new followers than to hold a contest or give something away?
You might be surprised to know that social media accounts that regularly host contests and giveaways experience as much as 70 percent faster growth than accounts that don’t. With that said, you don’t need to spend a lot of money on prizes: personalized promotional products are a great giveaway most people appreciate. By including your own products or vouchers for your services, you can also convert prize-winners to regular customers and brand fans.
Share User Content
Most consumers trust user reviews and recommendations more than content from the brands themselves. Sharing content (images and testimonials) from your customers on your social media campaigns lets your followers know that others besides you think your products are great. Plus, sharing your followers’ content builds trust and stronger relationships with your patrons.
It’s common practice – especially on Facebook – for people to tag their friends in the comments of a post if they think the content is relevant to them. You can take advantage of this simple practice by sharing relatable content and inviting your followers to tag someone they think might be interested. When you create a post like this, literally type, “Tag someone who…” in the description.
Let Your Followers See Behind the Scenes
The more transparent you are, the more your followers and customers will trust you. Let them take a look behind the scenes and get to know you better by sharing content that’s up close and personal. Share images and videos of your workspace and the people who make your products and services possible. Give in-depth interview pieces on the people who work hard for and care about your customers. Your followers will feel valued, and you’ll build stronger relationships with them.
Pay Attention to the Emojis on Your Posts
Facebook lets fans react to the posts they see with one of seven different emojis: Like, Love, Caring, Laughing, Wow, Sad, and Angry. These reaction emojis are incredibly helpful as they tell you whether your followers enjoyed your post or not. This is especially beneficial when comments are lacking on the post.
If you’re getting a lot of thumbs up and heart emojis, you’re doing a good job and should continue with the same type of posts. If you find that you’re getting the orange angry face quite a bit, it might be time to rethink your strategy.
While we’re on the subject of emojis, don’t forget to use them in your posts. Doing so can increase engagement with your followers by as much as 50 percent!
Many companies find it difficult to come up with fresh content for their social media campaigns. If you find yourself in this situation, try one or more of the suggestions above to increase engagement with your fans and followers on social media.