Frederick Jace
Spam messages account for nearly half of all email traffic. That translates to 14.5 billion spam messages sent daily. About a third of them involve advertisements and marketing.
For many, such messages are primarily nuisances, but for others, they’re threats. After all, phishing is on the rise, with attacks increasing by 61% in 2022 from 2021.
With those risks, it makes sense for people to hesitate to open emails from unknown senders. This makes reaching email marketing goals more challenging for legit companies.
Worry not; we’re here to share our top email marketing strategies. Implementing them can help make your campaign more effective.
1. Send Emails From a Personalized Address
For many, generic email addresses are top indicators of spam messages.
So rather than sending emails from, say, [email protected], use one with your name. Don’t forget to put your complete name, followed by your company name, in the sender field. It should look something like this: “Mary Jones of ABC Company.”
This can help recipients know immediately the messages came from an actual person. They’re more likely to trust emails sent by a personalized address. That can then lead to higher email open rates and click-through rates.
2. Incentivize Website Visitors
A fully functional website can help you rank better on Google and spread your brand message. According to this Dallas-based marketing firm, it’s also the most effective lead-generation tool.
However, leads generated by a website don’t always convert to paying customers. You must still offer something valuable to convince them to give you their contact info.
Offering incentives is an excellent way to build email lists of site-generated leads. Examples are free trials, special offers, discount coupons, or chances to win a game prize. Visitors are likelier to give their email addresses if they can get something in return.
3. Automate Emailing Leads
Email automation lets you automatically send messages based on predefined rules. An example is whenever your website generates leads and captures new email addresses. You can automate sending a response to each captured address within the first 24 hours.
4. Add a CTA Button in All Messages
CTA stands for call-to-action. It’s a prompt that encourages consumers to take the next step.
In email messages, CTAs can be buttons labeled with a specific action. They’re more graphically enticing and quicker to spot than hyperlinked CTAs.
Suppose you want to send a marketing email in response to a client asking about a specific product. You can talk about the product highlights in the email’s body. Then, for your closing, add a CTA button that says something like “Learn More,” “Buy Now,” or “Explore Further.”
Just remember to add a CTA button relevant to the customer’s situation. For example, you can go with a “Use Voucher Now” or “Get Your Discount” for a lead captured with the promise of an incentive.
Start Achieving Your Email Marketing Goals
Failing to reach your email marketing goals may be due to using the wrong tactics. But it’s not too late; you can still revamp your campaign with our strategies.
So, as early as now, use a personalized email address to send email marketing messages. Then, offer incentives, automate emails, and use CTA buttons to boost conversion rates.
Did you like this article? Then be sure to read our guide on email marketing campaigns you should be using now!
