Facebooks ads can work wonders if you’re a business owner, so think about getting on board. Facebook is by far the most popular marketing platform worldwide, with approximately 2,89 billion users in the second quarter of 2021. There are many advantages to advertising with Facebook, but no one talks about the complexities associated with it. If you put in a little time and effort, you can enhance your interactions, gain fans, and, most importantly, customers. Are your Facebook Ads working in 2021? If the answer is no, then your marketing isn’t working. If you want to see real results, please continue reading.
If You’re Aiming for Facebook Ad Mastery, Here’s What You Need to Do
You can definitely master Facebook Ads, but attention needs to be paid to the fact that it involves hard work. If you’re willing to take on the challenge, set up a Facebook Ads account and monitor your performance. Equally, it helps to implement the following strategies.
Use Facebook Instant Experiences (Canvas Ads)
If you haven’t et seen demos of Facebook Canvas Ads, you don’t know what you’re missing out on. It’s possible to deliver a fully immersive, interactive experience, eliminating the need for users to click out of the app to engage with mobile content. Canvas Ads are basically a mixture of videos, still images, text, call-to-actions, and more. The best part is that they’re easy to create and free (of course, you have to cover the usual promotional costs). All you have to do is to drag collateral into the Facebook UI and drop it in the right spot. There are lots of whistles and bells you can add, but it’s better to keep things simple.
Stay Focused with Call To Actions
Are you struggling to increase brand awareness, get a lead, or have a clear goal? Make sure you have a clear call to action. A CTA is a stimulus that is meant to induce the viewer to perform a specific action. Several call-to-actions are available, including but not limited to:
- Book now
- Contact us
- Play game
- Use app
- Learn more
- Sign up
- Watch video
Know who you’re targeting with your new campaign. Take into account demographics, relationships, and location. You have the information you need at your fingertips. Use emotive language and answer questions directly.
Keep It Simple with Facebook Gifs
While developing a campaign, think about using GIFs. Rather than making a 5-minute video to tell your brand story, you’d better create a GIF Ad. Facebook is constantly trying to add new functions and tools, so GIFs are no longer off-limits. If you want to get your message in front of the audience in a creative way, you know what to do. GIFs look great on mobile because they’re pixelated and less colorful. You can deploy GIPHY’s GIF Maker or a more advanced tool. The choice is up to you. Upload the video, go to the editing screen, and set the start time and duration of the GIF. When your GIF is ready, you can transform it into a Facebook Ad.
Create A Lead Ad to Find Interested People
Similar to Canvas Ads, Lead Ads are mobile-friendly solutions, which come in handy when it comes to obtaining names, job titles, phone numbers, addresses, demographics, and so on. What happens is that a person clicks on the ad, a pop-up window appears inside the social networking platform (pre-filled with user data), and they have to confirm the data, so they automatically become a new lead. Lead Ads are affordable, effective, and the information gathered can be used to target lookalike audiences.
If You Need Some Help, Hire A Facebook Ad Agency to Take Care of The Tasks
Small to medium-sized businesses across Australia resort to Facebook to advertise. If you want to set yourself up for success, take into consideration the possibility of hiring a Facebook advertising agency to take over some of the tasks. No matter if you’re looking for leads, clients, sales, exposure, or followers, having a dedicated team at your disposal is indispensable. It’s not recommended to go with a company that’s not in your backyard. If your business is based in Perth, reach out to a Facebook ads agency in Perth. The local experts will be able to handle your marketing needs. Not only do they understand the demographics you’re trying to attract, but also they know their local lingo.
If you want a great return on your investment, select a service provider that can jumpstart your ads campaign right away. Attention needs to be paid to the fact that no two agencies are the same. Set reasonable expectations and exercise due diligence when choosing a Facebook ads agency. Hiring an agency will provide access to professionals with various marketing and advertising skill sets. They take advantage of emerging technologies and identify solutions that drive business success. You’ll see great improvements and results. The good news is that you don’t have to wait too long.
A Facebook ads agency will suggest using your own account, meaning that the experts will refuse to run ads from their Facebook ads account. Give the pros the necessary permissions so that they can control your account. The collaboration between you and the agency will eventually come to an end. Keep in mind that every campaign results in a great deal of information, including insight into what worked and what went wrong. Don’t lose sight of that data. It will come in handy at one point or another.
Finally yet importantly, take the time to create a communication plan. Make sure that everyone is on the same page. Communication requires a commitment from both you and the Facebook ads agency. Establish how you’re going to get your hands on the reports, what action steps need to be taken, and how you’re going to receive the updates. Staying positive is essential, especially if you’re looking forward to building a good relationship. Communication can take place in a variety of ways these days, including print documents and broadcast messages. Keep communications secure and think about embracing a degree of informality.